Back to the US in November??

From tokiohotelnetwork.com:

FAZ, a very reliable German newspaper, has posted a new article claiming that Universal Music plans to send Tokio Hotel back to the United States in November for another tour. This is because after winning a VMA on Sunday, Universal decided to put a lot more money and effort into promoting Tokio Hotel in America, the biggest and toughest market in the world. To read the translated article by Peki of our forums, look below the break.

Just a note for Canadian and Mexican fans that visit our website, I wouldn't expect to see any concert dates because the effort is really on the US, but anything could happen.

UPDATE: Fans in Québec, Canada are reporting that today one of the hosts on their radio station, CKOI, said that Tokio Hotel would be returning to Montreal in November. So, there may be hope for Canadian fans!


An unexpected award from MTV has given Universal Music a boost in their efforts to establish the German teen band Tokio Hotel in America. The sales numbers of Tokio Hotel's music in the American  online music store iTunes have climbed steadily over the past few days, on Tuesday, their album ‘Scream' was at position 19 in the charts. On Sunday, the band won the ‘Best New Artist' award at the annual MTV Video Music Awards.

Universal launched a campaign this year to make the band a success in the US, too. "The American market is the largest in the world, so we're investing more money to establish Tokio Hotel there than in any other country," the head of Universal Germany, Frank Briegmann, told our newspaper. It's a daring experiment, because the US is said to be a tough market in which few strangers become stars, especially if they're not from English-speaking countries. One of the few real, big German successes was singer Nena with her song ‘99 Red Balloons' in 1983. But Universal felt encouraged by Tokio Hotel's great success in other countries to try their luck in the US. Tokio Hotel had their breakthrough in Germany in 2005 and landed hits in countries like France and Poland soon after.

This spring, the band released their first English record, ‘Scream', in America and made it to position 39 in the Billboard charts. Sales went back a bit after that, which Briegmann claims to have anticipated from the start: "More effort and work is required in America. We knew that from the beginning." Briegmann feels reassured by online sales numbers after the award now, and hopes that the album will return to the Billboard charts. According to him, Tokio Hotel have sold 105000 records so far; Briegmann hopes it'll be 500000, ultimately. To keep up a steady presence, Universal wants to send Tokio Hotel back on their third American tour this November. Briegmann states that because of the focus on America, other of the band's target markets like Asia will have to wait a little longer.


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